Spotify has been developed since 2006 by a team at Spotify AB, Stockholm, Sweden. The company Spotify was founded by Daniel Ek and Martin Lorentzon in Stockholm. The headquarters are located in London and research and development is located in Stockholm.
Spotify was launched for public access on 7 October 2008. While free accounts still remained available by invitation only in order to manage the growth rate of the service, the launch meant that paid subscriptions were opened to everyone. At the same time, Spotify also announced licensing deals with many major music labels.
The first step towards offering free accounts to the public without an invitation was taken on 10 February 2009 when Spotify opened for free registration in the United Kingdom.
Due to a surge in registrations following the release of the Spotify mobile service, Spotify closed its open registrations in the UK on 11 September 2009. The free service is now invitation-only, although it was possible to bypass the invitation system for several months by opening the registration page directly. This loophole has now been closed and the registration page requires an invitation code. Subscriptions may still be purchased without an invitation.
On 18 May 2010, Spotify announced that two more accounts were available. Spotify Unlimited is the same as Spotify Premium but no mobile and other features. Spotify Open is a reduced feature version of Spotify Free which allows you to listen to up to 20 hours of music each month. Spotify Free remains by invite only.
- Founded: 2006 by Daniel Ek and Martin Lorentzon.
- Location: Headquarters in the UK with offices in Stockholm, Paris, Oslo, Madrid, Amsterdam and New York.
- Number of tracks: Over 10,000,000
- Registered users: 10,000,000
- Paying users: 1,000,000
- Goal: To help people to listen to whatever music they want, whenever they want, wherever they want.
- Number of employees: 250
- The name: A combination of spot and identify.
What has been the impact of the internet on media production?
Most labels have signed up to Spotify although Oasis and Led Zeppelin are currently unavailable to listeners with a UK based IP address.
10 million people use Spotify although only 1 million people pay.
Due to people not paying Spotify heavily advertise around the program and advertise between ever few songs so they can make money to pay royalties to artists.
How is consumer behaviour and audience response transformed by online media, in relation to the past?
Over 10 million tracks are on Spotify.
Over 10,000 tracks are added daily.
When listening to certain artists at the top of the page you will get recommendations to other similar artists that you may like.
To what extent has convergence transformed the media?
You can listen to Spotify on your phone, stream it to your speakers around your house, buy tracks through Spotify to download, access the Twitter feed, and you can connect to Facebook and share the music you are listening to with friends. You can import any music you have on your computer / iTunes into Spotify and you can also listen to Spotify on your mobile phone if you pay, as you can access your already made playlists.
Sonos multi room system. Spotify have a special deal with Sonos that means that the company gets advertisement with Spotify to promote the fact if you are a paying Spotify paying customer that you can stream from your computer to anywhere in your house with this system.
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